Eagle Reputation Marketing!
Reputation Marketing! is critical for your business success!
How’s your Online Presence Reputation – what do prospects find about your business when they search for you?
As a business owner, one question you should be constantly asking yourself is, “Where are we going?” Are you happy where you are in the business world? Is your business growing steadily and evolving with the world around you and the potential clientele out there? Are you and your business heading in the direction you once envisioned? Are you using the most effective marketing avenues available to you – are you using Reputation Marketing?
Online reputation marketing is a relatively new concept used by businesses in developing an online community, which allows satisfied customers to congregate and praise the virtues of a particular brand. In most cases, the online community includes platforms such as websites, blogs, podcasts, message boards and product reviews – all of which contribute to a transparent forum to post praises, criticism, questions, and suggestions using the organization’s online presence.
One of the primary arguments to support reputation marketing is the premise that traditional advertising is losing its overall effectiveness and influence on consumers. This has been and continues to be substantiated by statistical evidence that demonstrates a growing trend of consumers making purchasing decisions based on Internet research and peer referrals. It’s been proven that consumers are more inclined to believe feedback from like-minded peers (over 86%) than corporate advertising (14%) dispersed through the traditional television, radio, direct mail, or newspaper advertising channels.
So, whether using traditional marketing techniques or online reputation marketing technologies, product and service promotion will always be about consumer information and education first. But, what has changed is the relationship between the buyer and seller. With competition being greater than ever before, it’s no longer enough to just make the sale – you need to build a relationship, or watch your clients click on to the next big thing! And using reputation management to generate a dynamic online presence will have a tremendous impact in this area.
Today’s marketing world is rapidly changing, and so are the methods being used to reach out to and interact with customers. While traditional print media are still dominant, online presence channels such as Twitter, Facebook, LinkedIn and YouTube are grabbing the reputation marketing world by storm.
But, even within online reputation marketing, businesses need to examine the wide variety of interactive marketing opportunities available – looking at websites, blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile computing, and even virtual reality – anywhere an online presence will benefit.
In addition, the marketing industry needs to study the implications of online reputation marketing on customer loyalty and engagement. These new technologies allow consumers a greater public voice and role, creating numerous opportunities and ramifications for marketers the world over. So the question is – are you making the most of your reputation marketing?
There are a number of reasons for maintaining a dynamic online reputation marketing presence. Here are just a few:
Reputation Marketing Reason #1 – To initially establish your company’s online presence & visibility.
There are over 227 million Internet users in the United States alone. The world total is closing in on 7 billion. No matter what your business is, you cannot ignore those kinds of numbers of potential customers. Whether or not you feel you have a saleable Internet product, the Internet is an effective way of announcing the existence of your business – and your online reputation marketing presence will provide for this (even for local business).
Reputation Marketing Reason #2 – Your competition has an online presence.
Chances are, your competition has an online presence. This instantly puts you behind the power curve if yours is lacking. Customers and potential customers will typically use the Internet to get information on a business type, and if you’re not there, they won’t be there either. But on the other hand, if your competition doesn’t have a website, your online reputation marketing presence gives you a huge advantage!
Reputation Marketing Reason #3 – To network with potential customers.
A lot of what passes today for business is simply nothing more than making connections with other people. As every smart business person knows, it’s not “what” you know, it’s “who” you know. Passing out your business card is part of every good business practice and every business person can tell more than one story about how a chance meeting turned into “the big deal!” Well, what if you could pass out your business card to millions of potential customers and partners, saying “…this is what I do, and if you are ever in need of my services, this is how you can reach me.” You can, you know – 24 hours a day – inexpensively and quite simply, on the Internet with dynamic online reputation marketing.
Taking your business online may seem like a daunting challenge, but it’s a challenge that you cannot afford to ignore. Understanding how to market your local business through your online presence and by using reputation marketing technologies is extremely important, and can help you keep your losses to a minimum while maximizing your revenue potential.
So when you ask yourself, “Where are we going?” – what’s your answer? If the answer isn’t “forward,” then I would hope that at least one of the new media marketing ideas you consider is the continued growth of your dynamic online presence by implementing reputation marketing.
To speak with one of our Reputation Marketing! experts, or to request a FREE online reputation Analysis and Quote, please fill out the form in the sidebar at the top of this page!
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